03 Feb Sun Chemical and Color Solutions International Announce Brand Color Standards Partnership
CHARLOTTE, N.C., U.S.A. – Color Solutions International (CSI) has named Sun Chemical the exclusive supplier of packaging inks for the manufacture and distribution of brand color standards for the graphic arts market.
A recognized supplier of physical color standards for brand owners both in textile and in the graphic arts markets, CSI will be working with Sun Chemical to ensure that brand color consistency is maintained across all possible packaging substrates and presses across the world.
“A fundamental step to succeed in brand color management is to set brand color expectations at the very early stage of the packaging design process,” said Patrice Aurenty, Color Management Business Leader, Sun Chemical. “Brand color standards have been a key area of development within our SmartColour portfolio at Sun Chemical and we are very pleased to partner with CSI to supply the right inks that will enable CSI to deliver accurate brand color standards by printing process and to meet the packaging specifications for bleed, crinkle, COF, lightfastness and resistance properties in general.
Customers of CSI can rest assured that not only are they using the most ‘press realistic’ color standards in the marketplace, they can also benefit further, removing risk and delay with new packaging design launches, that Sun Chemical is the ink supplier at the very outset, as well as at the critical press approval.
“Color is one of the most important factors for brand identity and brand recognition,” says Dr. Ron Pedemonte, President of CSI. “Now by partnering with Sun Chemical, we can ensure that color standards are printed on any substrate the way brand owners envisioned it from the design phase.”
About Sun Chemical
Sun Chemical, a member of the DIC group, is the world’s largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of more than $3.5 billion, Sun Chemical has over 9,500 employees supporting customers around the world.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A.
About Color Solutions International
Color Solutions International (CSI), a division of DyStar LP and part of the DyStar group (the leading solutions provider in the textile industry), provides retailers and brands with a variety of flexible color communications tools and services (www.colorsolutionsinternational.com).
CSI provides Certified Color Standards, design tools, and services to many of the world’s largest and most successful retailers and brands. For textiles, CSI provides a blend of ready color, such as the ColorWall™ and extensive Color Library, along with Custom dyed and Tailor Made standards. Through its web based distribution platform, the client’s color palettes are accessible to the global supply chain along with the electronic data and support needed to produce the desired shades on fabric.
Companies seeking to obtain accurate color communication, from designers to suppliers, have relied on CSI since 1999. DyStar acquired the company in 2002 and added both an international footprint and the needed technical support in all major production countries. CSI continues to evolve as our customers seek to gain the advantages accurate color communication across different media and industries.
By Color Solutions International (CSI), a division of DyStar LP